Today’s the day! Here’s three new words to turn major heads at your next marketing meeting.
When you know exactly who you want to talk to, why waste money paying to talk to, well, not them? Targeting is the method of predetermining who will see your ad based on certain criteria, such as interests, demographics, or location. Once you determine your target audience, you can place your ads specifically where your audience is most likely to see them.
When your website shows up in a Google search, the link text that shows up in blue is called the title tag. Most often, it’s the title of the landing page that the link will send you to. This is the most important tag in search engine optimization because it tells the searcher exactly what they’ll find when they click on the link, increasing the likelihood that they’ll click.
If you’re spending your hard-earned money on marketing, you want to know that it’s worth the cost. Tracking gives you insight into how your ad is performing. Depending on the medium, it can be incredibly detailed. Digital advertising offers the most in-depth tracking, telling you not only how many people saw or clicked on your ad, but what they did after they clicked, if they made a purchase, how long they were on your website, and even what type of device they were using to see it.