Category: What we do

The ABCs of Ad Agencies: K

Working with an advertising agency often means measurable results, friendly customer service, and creative ideas that drive brand awareness. But it also can mean confusing jargon. Here are some common terms you may come across while working on your next campaign. Kerning This is a design term that’s very important when you’re laying out anything

The ABCs of Ad Agencies: J

Working with an advertising agency often means measurable results, friendly customer service, and creative ideas that drive brand awareness. But it also can mean confusing jargon. Here are some common terms you may come across while working on your next campaign.   Jargon While we’re trying to clarify the jargon we may use, it’s important

The ABCs of Ad Agencies: I

Working with an advertising agency often means measurable results, friendly customer service, and creative ideas that drive brand awareness. But it also can mean confusing jargon. Here are some common terms you may come across while working on your next campaign. Identity A brand’s identity is the combination of elements a brand uses to present