Today’s the day! Here’s three new words to turn major heads at your next marketing meeting. Targeting When you know exactly who you want to talk to, why waste money paying to talk to, well, not them? Targeting is the method of predetermining who will see your ad based on certain criteria, such as interests,
We love seeing our clients in the spotlight. Asia and Brenda of Maryland Relay were on DelmarvaLife on WBOC! Click here to watch the clip as they talk about the services and equipment that Maryland Relay offers.
Working with an advertising agency often means measurable results, friendly customer service, and creative ideas that drive brand awareness. But it also can mean confusing jargon. Here are some common terms you may come across while working on your next campaign. Qualitative Research Before starting a marketing campaign, it’s always smart to have a clear