On This DAY In History: May 1997

The King of Pop, Michael Jackson, was inducted into the Rock & Roll Hall of Fame. His album, Thriller, still holds the record for best-selling album of all time.

The world awaited the birth of Dolly the Sheep, the first mammal cloned from an adult cell. Following her birth, President Clinton banned all federally funded research into human cloning.

More importantly, Devaney & Associates was hired as the advertising and marketing agency for Carroll County General Hospital (now Carroll Hospital), a union that would become a model for successful client-agency partnerships.

We Discover the Secret to Successful Client-Agency Relationships

A 2016 study by global marketing consultants R3 revealed that, in marketing, the average length of client-agency relationships is just 3.2 years.

It just goes to show you that Devaney & Associates isn’t your average agency.

At Devaney & Associates, we’ve made a habit out of building longstanding client relationships. Many of our clients have been with us for 5, 10, and even 20 years.

The record-holding client: Carroll Hospital. What began as an infant client-agency relationship in May of 1997 has grown over the last two decades into a true partnership—one that has helped the hospital evolve from a small general practices medical center into a state-of-the-art, nationally recognized health care system.

Over the years, we’ve helped the hospital successfully brand, advertise, and market virtually every aspect of their organization—from cancer care to orthopaedics, as well as physician practices, events, and critical fundraising efforts—to landmark results.

For Devaney & Associates’ president Diane Devaney, the hospital’s 2003 name change from Carroll County General Hospital to Carroll Hospital Center stands out as one of the partnership’s most successful projects ever.

“The name change was amazing because it was enormous, and the hospital’s board wanted it to be a big surprise unveiling to the staff and community. Literally turn the old name off and turn the new name on in one fell swoop,” Devaney recalls. “Between keeping all the old collateral in stock, preparing all the new collateral, and getting all the hospital signage updated and in place, we secretly managed more than 500 projects over a very short time span.”

The partnership has also garnered major industry recognition for both the hospital and the agency. This year alone, Carroll Hospital and Devaney & Associates were awarded both the National Gold Aster Award and the American Marketing Association Baltimore’s runner-up award for Best Overall Campaign of the Year for our perception-changing Carroll Hospice campaign. (Carroll Hospice is an affiliate of Carroll Hospital.)

“Our teams have done fantastic and creative work together,” says Ellen Finnerty Myers, Carroll Hospital’s vice president of corporate development and chief development officer. “It is a perfect example of team action and thinking creating best outcomes. It has been our pleasure.”

“People work with people they like, and many of our clients feel like friends,” Devaney admits. “But, ultimately, clients stay because we do amazing work. The ROI we provide for our clients that other agencies don’t—we make our clients look like rock stars.”

In honor of our 25th anniversary, we are travelling back to an important company milestone each month. Be sure to stay tuned for next month’s look back!

 

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