On This DAY in History: March 2003

The Duke Blue Devils beat NC State 84-77 to clinch the 50th ACC Men’s Basketball tournament. The Blue Devils have won 19 ACC Men’s Basketball tournaments, a conference record.

Nicole Kidman won Best Actress at the 75th Academy Awards, beating out Salma Hayek, Julianne Moore, and Renee Zellweger. Her portrayal of Virginia Woolf in an adaptation of Michael Cunningham’s book, The Hours, was hailed by critics.

Most importantly, Devaney & Associates won a Special Judges Award from the American Advertising Federation of Baltimore for our “Share the Love” holiday greeting!

Looking Back at Some of Our Most Meaningful Awards

Every year, for the past 25 years, Devaney & Associates has sent out a holiday card. In 2002, after being in business for over 10 years, we decided to do something a little different: produce a music video.

The video, called “Share the Love,” featured a number of current and former Devaney & Associates employees performing a mashup of popular holiday songs, and was mailed to all our clients and vendors on DVD.

The video was such a big hit that it won a Special Judges Award from the American Advertising Federation of Baltimore in March 2003.

“For something to stand out so much that the judges gave it a special award, especially in such a competitive market, meant a lot,” says Diane Devaney, founder and president.

 

Over the years, Devaney & Associates has won many awards, but several stand out. There’s nothing like winning a big award, except winning a big award when you’re not expecting it. This is exactly what happened in 2014, when we won Best in Show at the Public Relations Society of America (PRSA) Maryland Chapter’s annual “Best in Maryland” awards for our Orthopaedic Campaign for Carroll Hospital.

Let’s just say, we celebrated accordingly.

When it comes to awards, we like the ones that are not just based on creative, but on results.

“You can have the most creative ad in the world,” says Devaney. “But if it doesn’t help your client meet their objectives, what good is it?”

Having judged many competitions over the years, Devaney has a special appreciation of awards. They show how an agency stacks up against the competition and can make clients proud.

With a new awards season upon us, we look forward to what the future holds. May the best man (or woman) win!

In honor of our 25th anniversary, we are travelling back to an important company milestone each month. Be sure to stay tuned for next month’s look back!

 

 

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