The ABCs of Ad Agencies: D

Working with an advertising agency often means measurable results, friendly customer service, and creative ideas that drive brand awareness. But it also can mean confusing jargon. Here are some common terms you may come across while working on your next campaign. Daypart You’ll mainly hear this word when discussing television or radio advertising. The daypart

The ABCs of Ad Agencies: C

Working with an advertising agency often means measurable results, friendly customer service, and creative ideas that drive brand awareness. But it also can mean confusing jargon. Here are some common terms you may come across while working on your next campaign. Conversion Talking about costs per conversion, conversion tracking, or conversion rates may sound very

On This D&AY In History: August 2014

It was a sad day for all when the Genie was freed from the lamp and the world said goodbye to the great Robin Williams. Mo’ne Davis not only made history by being the first girl to pitch a shutout in the Little League World Series, she also became the first Little League player ever