Are you lovin’ it?

Happy Friday! Want to impress the account managers during your next marketing meeting? Here are three new marketing terms to help you do that! Slogan In marketing, all written language is considered copy, but copy can come in many forms. Copywriters can write something as long-form as a multipage newsletter or an outline for a

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New year, new marketing knowledge! Learn some terms that might come up in your next meeting with an advertising agency. Reach An ad’s reach is the number of people who were exposed to it. Don’t confuse this with impressions. Reach is an unduplicated number, meaning that each person is only counted once, no matter how

Stabilize Your Core & Marketing Strategy

Meet Lisa D’Orsaneo: Account Manager & Resident Fitness Expert At Devaney & Associates we’re great at what we do, but we’re great at a lot of other things, too! This year, we’ll be giving you a behind-the-scenes look at what our team does when we’re not in the mansion. Are you ready? See how account