The ABCs of Ad Agencies: B

Working with an advertising agency often means measurable results, friendly customer service, and creative ideas that drive brand awareness. But it also can mean confusing jargon. Here are some common terms you may come across while working on your next campaign. Bounce Rate A “bounce” is what we call someone visiting a website and then

The ABCs of Ad Agencies: A

Working with an advertising agency often means measurable results, friendly customer service, and creative ideas that drive brand awareness. But it also can mean confusing jargon. Here are some common terms you may come across while working on your next campaign. A/B Testing An A/B test helps determine which concept will yield better results. Two

Devaney & Associates Hires Sara Lohse as Copywriter

Devaney & Associates, a full-service advertising, marketing and public relations agency, announced the hire of Sara Lohse as copywriter. In this position, Lohse will be responsible for the creative development of client projects across all media. In addition, she will be working closely with the public relations department to oversee social media accounts for our