Including “Best in Show,” from Public Relations Society of America Maryland Chapter
Devaney & Associates, a full-service advertising, marketing, and public relations agency, received five awards – including this year’s “Best in Show” honor and two first-place Best in Maryland honors – at the Public Relations Society of America (PRSA) Maryland Chapter’s 2014 “Best in Maryland” awards. The awards were presented December 4 at the Baltimore Hilton Hotel.
Devaney & Associates secured the Best in Show award for “Life Changing Results,” its campaign to promote Carroll Hospital Center’s orthopaedic services. The piece was also awarded a first-place “Best in Maryland” award in the Integrated Marketing Campaigns category.
One of the largest marketing campaigns in Carroll Hospital Center’s history, “Life Changing Results” featured seven of the hospital’s orthopaedic patients who shared their personal “before and after” surgery stories. The patients’ stories and photographs were featured on more than 50 individual campaign elements and hundreds of media placements throughout Carroll County and the surrounding areas, including: print advertisements, billboards, direct mail pieces, radio interviews and advertisements, transit advertising, and social media.
During the campaign’s run (August – October 2013), Carroll Hospital Center’s orthopaedic surgeries increased 15 percent and the hospital’s total orthopaedic physician appointments grew by nearly 10 percent over the same time period from the previous year.
In addition, Devaney & Associates also received one “Best in Maryland” award and two second-place “Awards of Excellence,” for projects completed for Carroll Hospital Center, Brotman Financial Group, and Port Discovery Children’s Museum.
Winning projects included:
Best in Maryland – First Place
• Story Placement: Eric Brotman of Brotman Financial Group on WBAL-TV Sunday Morning News
• Integrated Marketing Campaign: Carroll Hospital Center Orthopaedic Campaign
Awards of Excellence – Second Place
• Magazines: Carroll Hospital Center’s A Healthy Dose magazine
• Story Placement: Port Discovery Children’s Museum’s Noontime New Year makes the Sun’s Front Page
“From our public relations team to our design team to our media department, we are honored to have our work recognized by the Maryland Chapter of PRSA,” said Diane Devaney, president of Devaney & Associates. “We pride ourselves in creating and executing exceptional campaigns to meet our clients’ goals. Carroll Hospital Center has been our valued client and partner for 17 years now, and we are proud to share Best in Show with them, as the concept for this campaign was a true collaboration between our teams.”
About Devaney & Associates, Inc.
Devaney & Associates, Inc. is a full-service, award-winning marketing, advertising and public relations agency with clientele throughout the United States. Located in Towson, Md., Devaney & Associates offers clients creative and comprehensive marketing tools to define and achieve their goals. Clients include: Brotman Financial Group, Carroll Hospital Center, College Savings Plans of Maryland, Evapco, Georgia Relay, Leadership Maryland, Maryland Relay, A Salon By Debbie and Virginia Relay. For more information, visit www.devaney.net.