Working with an advertising agency often means measurable results, friendly customer service, and creative ideas that drive brand awareness. But it also can mean confusing jargon. Here are some common terms you may come across while working on your next campaign. A/B Testing An A/B test helps determine which concept will yield better results. Two
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Our PR team had the pleasure of working with WMAR-TV ABC2 News on this story about the Bistro at Integrace Copper Ridge. The Bistro is the only restaurant in the region that specializes in serving individuals living with dementia, giving them the opportunity to dine with dignity. CLICK HERE TO WATCH THE CLIP.
How to maximize your advertising budget to increase your ROI Starting an advertising campaign can be a daunting task, especially for the inexperienced. Organizations see Super Bowl commercials and think they need a multi-million-dollar media budget to gain attention. On the contrary, the growing digital advertising landscape offers many more affordable options that have helped