Category: What we do

The ABCs of Ad Agencies: C

Working with an advertising agency often means measurable results, friendly customer service, and creative ideas that drive brand awareness. But it also can mean confusing jargon. Here are some common terms you may come across while working on your next campaign. Conversion Talking about costs per conversion, conversion tracking, or conversion rates may sound very

The ABCs of Ad Agencies: B

Working with an advertising agency often means measurable results, friendly customer service, and creative ideas that drive brand awareness. But it also can mean confusing jargon. Here are some common terms you may come across while working on your next campaign. Bounce Rate A “bounce” is what we call someone visiting a website and then

The ABCs of Ad Agencies: A

Working with an advertising agency often means measurable results, friendly customer service, and creative ideas that drive brand awareness. But it also can mean confusing jargon. Here are some common terms you may come across while working on your next campaign. A/B Testing An A/B test helps determine which concept will yield better results. Two