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The ABCs of Ad Agencies: C

Working with an advertising agency often means measurable results, friendly customer service, and creative ideas that drive brand awareness. But it also can mean confusing jargon. Here are some common terms you may come across while working on your next campaign. Conversion Talking about costs per conversion, conversion tracking, or conversion rates may sound very

On This D&AY In History: July 2008

The Williams sisters, Venus and Serena, faced off at the 2008 Championships, Wimbledon. Venus defeated Serena (7–5, 6–4) giving the tennis star her 5th win at the event. Christopher Nolan’s The Dark Knight, which starred Christian Bale and, posthumously, Heath Ledger, broke Spider-Man 3’s opening weekend record by bringing in a box office total of

On This D&AY In History: June 2015

The LGBTQ community saw a huge victory when the Supreme Court ruled in favor of same-sex marriage in a 5-4 ruling. Taylor Swift’s “Bad Blood” knocked Wiz Khalifa’s “See You Again” out of Billboard’s #1 stop, only to give the top spot back to him the next week. In a historic move, Diane Devaney and