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The ABCs of Ad Agencies: H

Working with an advertising agency often means measurable results, friendly customer service, and creative ideas that drive brand awareness. But it also can mean confusing jargon. Here are some common terms you may come across while working on your next campaign. Hashtag Hashtags are an easy way to connect with an audience. They’re simple to

The ABCs of Ad Agencies: C

Working with an advertising agency often means measurable results, friendly customer service, and creative ideas that drive brand awareness. But it also can mean confusing jargon. Here are some common terms you may come across while working on your next campaign. Conversion Talking about costs per conversion, conversion tracking, or conversion rates may sound very

On This D&AY In History: July 2008

The Williams sisters, Venus and Serena, faced off at the 2008 Championships, Wimbledon. Venus defeated Serena (7–5, 6–4) giving the tennis star her 5th win at the event. Christopher Nolan’s The Dark Knight, which starred Christian Bale and, posthumously, Heath Ledger, broke Spider-Man 3’s opening weekend record by bringing in a box office total of