Category: Blog

The ABCs of Ad Agencies: A

Working with an advertising agency often means measurable results, friendly customer service, and creative ideas that drive brand awareness. But it also can mean confusing jargon. Here are some common terms you may come across while working on your next campaign. A/B Testing An A/B test helps determine which concept will yield better results. Two

On This D&AY In History: July 2008

The Williams sisters, Venus and Serena, faced off at the 2008 Championships, Wimbledon. Venus defeated Serena (7–5, 6–4) giving the tennis star her 5th win at the event. Christopher Nolan’s The Dark Knight, which starred Christian Bale and, posthumously, Heath Ledger, broke Spider-Man 3’s opening weekend record by bringing in a box office total of

Stepping into the New Age of Advertising

How to maximize your advertising budget to increase your ROI Starting an advertising campaign can be a daunting task, especially for the inexperienced. Organizations see Super Bowl commercials and think they need a multi-million-dollar media budget to gain attention. On the contrary, the growing digital advertising landscape offers many more affordable options that have helped