Category: Blog

The ABCs of Ad Agencies: G

Working with an advertising agency often means measurable results, friendly customer service, and creative ideas that drive brand awareness. But it also can mean confusing jargon. Here are some common terms you may come across while working on your next campaign. Geotargeting Paying to advertise in San Francisco won’t yield much ROI for a mom-and-pop

The ABCs of Ad Agencies: F

Working with an advertising agency often means measurable results, friendly customer service, and creative ideas that drive brand awareness. But it also can mean confusing jargon. Here are some common terms you may come across while working on your next campaign. Frequency The beauty of marketing is its measurability. One of the ways that we

The ABCs of Ad Agencies: E

Working with an advertising agency often means measurable results, friendly customer service, and creative ideas that drive brand awareness. But it also can mean confusing jargon. Here are some common terms you may come across while working on your next campaign. Eye-Tracking A lot of research has gone into how people consume advertising and other