Category: Blog

Why the most creative campaign may not be the best

By Diane Devaney When it comes to marketing campaigns, being as creative as possible is always the best option, right? Wrong. Didn’t expect that from and ad person, did you? Creative campaigns, especially creative ad campaigns, do matter. But simply being creative should never be the goal for any campaign. Delivering a campaign that enhances

Blog: How to Maximize LinkedIn to Boost Your Brand

Blog: How to Maximize LinkedIn to Boost Your Brand By: Gina Kazimir, Senior PR Specialist LinkedIn is the 800-pound gorilla of professional networking and outreach, but for many the best way to use it remains a mystery. Because LinkedIn is people- rather than company-focused, using this tool for business development efforts requires a much more

Blog: Don’t Let the Shiny New Object Derail Your Strategy

Don’t Let the Shiny New Object Derail Your Strategy By Gina Kazimir, Senior Public Relations Specialist Hyper! Periscope! Medium! Meerkat! Oh, and look…WhatsApp! If you knew that all of the above are social media apps, you spend a lot of time online. If you didn’t, you’re not alone. Nearly every week a hot new app