Category: Blog

Blog: How to Maximize LinkedIn to Boost Your Brand

Blog: How to Maximize LinkedIn to Boost Your Brand By: Gina Kazimir, Senior PR Specialist LinkedIn is the 800-pound gorilla of professional networking and outreach, but for many the best way to use it remains a mystery. Because LinkedIn is people- rather than company-focused, using this tool for business development efforts requires a much more

Blog: Don’t Let the Shiny New Object Derail Your Strategy

Don’t Let the Shiny New Object Derail Your Strategy By Gina Kazimir, Senior Public Relations Specialist Hyper! Periscope! Medium! Meerkat! Oh, and look…WhatsApp! If you knew that all of the above are social media apps, you spend a lot of time online. If you didn’t, you’re not alone. Nearly every week a hot new app

Taking Digital Advertising To The Next Level

Tools to better reach your target online By Susan Casey, Media Director Digital advertising has become an important part of nearly every ad campaign in the market today, as the modern consumer increasingly splits their attention between traditional media and mobile devices. But today’s advertisers need more than just a banner ad to really maximize