Category: Blog

Blog: Don’t Let the Shiny New Object Derail Your Strategy

Don’t Let the Shiny New Object Derail Your Strategy By Gina Kazimir, Senior Public Relations Specialist Hyper! Periscope! Medium! Meerkat! Oh, and look…WhatsApp! If you knew that all of the above are social media apps, you spend a lot of time online. If you didn’t, you’re not alone. Nearly every week a hot new app

Taking Digital Advertising To The Next Level

Tools to better reach your target online By Susan Casey, Media Director Digital advertising has become an important part of nearly every ad campaign in the market today, as the modern consumer increasingly splits their attention between traditional media and mobile devices. But today’s advertisers need more than just a banner ad to really maximize

Infographic: 10 Best Practices for Building Your Social Media Strategy

Infographic: 10 Best Practices for Building Your Social Media Strategy. In a recent blog post, Account Manager Lisa D’Orsaneo shared her 10 Best Practices for Building Your Social Media Strategy. Now, her steps are available in an easy-to-read infographic. Is social media working for your business? Follow these 10 steps to ensure your strategy is