Category: Blog

Casey Boccia Named Devaney & Associates Creative Director

Devaney & Associates, Inc., a full-service advertising, marketing and public relations agency, announced today that Casey Boccia has been promoted to creative director. Casey has worked as the agency’s senior copywriter since 2011. As creative director, Casey will lead the strategic vision of all work produced by the award-winning Devaney & Associates creative department, including

Why the most creative campaign may not be the best

By Diane Devaney When it comes to marketing campaigns, being as creative as possible is always the best option, right? Wrong. Didn’t expect that from and ad person, did you? Creative campaigns, especially creative ad campaigns, do matter. But simply being creative should never be the goal for any campaign. Delivering a campaign that enhances

Blog: How to Maximize LinkedIn to Boost Your Brand

Blog: How to Maximize LinkedIn to Boost Your Brand By: Gina Kazimir, Senior PR Specialist LinkedIn is the 800-pound gorilla of professional networking and outreach, but for many the best way to use it remains a mystery. Because LinkedIn is people- rather than company-focused, using this tool for business development efforts requires a much more