Devaney & Associates announced today it has added 3-Point Products to its client roster. Headquartered in Stevensville, MD, 3-Point Products is a leader in the orthotics industry and has developed a national reputation as one of the premier developers and distributors of orthopedic products for hands and feet. Specifically, 3-Point Products braces and splints are designed to relieve the discomfort from arthritis and other orthopedic conditions.
Devaney & Associates will assist 3-Point Products with positioning and media strategies to help meet the company’s business goals. The public relations campaign will generate awareness for the overall company, as well as its supports and splints that will soon be available directly to health care consumers via the web.
3-Point Products president Julie Belkin said, “As we develop the direct-to-consumer division of our business, we believe a strategic public relations partner will help us not only allow reach our target market, but also communicate our role as a market leader in the orthotics industry.”
3-Point Products was founded 13 years ago by Julie Belkin, an occupational therapist and orthotist as a response to seeing some of the bulky, uncomfortable hand supports her patients were forced to wear. 3-Point Products braces and hand supports are different than other supports because they are made from lightweight material, and provide the patient support and control to relieve pain associated with arthritis, and increase function.
“As an agency, we have years of experience in the health care industry,” said Devaney & Associates president Diane Devaney. “Our understanding and knowledge of health care and arthritis allows us to provide strong public relations support as 3-Point Products looks to further expand its position in the marketplace.”